Often to accomplish a conservation goal an organization, property or area must be strategically positioned to reach the intended audience. To do so can require a combination of public and private outreach strategies--among which is use of the Internet.

The Land Conservation Brokerage (LCB) can help its clients develop a public affairs strategy, including research-based websites that tell a conservation story in a way to best reach the target audience, be it elected officials, donors, other conservationists or the general public. Examples of this include websites LCB helped develop for the San Diego Conservation Resources Network (www.SDCRN.org ) and the Rose Creek Watershed Alliance (www.rosecreekwatershed.org).

 
Rose Creek Watershed Alliance